PPC is one of the most effective 1:1 generator for leads, sales, and acquisitions. It is essential to understand these seemingly simple metrics and how they relate to the activity on your site in order to keep costs low and results high.
Rumbline’s crew reports your click metrics as supplied by the PPC search engine. Normally this includes the following by keyword, impressions, clicks and position (or average position). Our team does not focus on providing more click-throughs, nor do they optimize with this purpose in mind. All this accomplishes is an increase in your budget.
Instead, the Rumbline crew puts their attention into the results on your website and follows this success back to what keyword or keyword category created this result. By focusing their attention where it counts for the client, we avoid the potential smokescreen that is "click-through-rate". In fact, the best scenario is a decrease in clicks with an increase in website results.
