The online world is ever changing, and online media consultants must know how users interact with your ad messages changes. Like going to sea, online advertisers need to know how to read and interpret trends and data in order to know where to continue charting a course.  Just like reading the wind, waters and waves, Rumbline Media charts the path which takes advantage of such changes for our clients’ benefit. We do this by helping clients ensure their online media buys are as effective and optimized as possible.

A successful online media program begins with a master plan. Such plans are thoroughly researched, and optimization changes are both frequent and beneficial.  Our sole intention is to set you sailing consistently into a brisk breeze.

Rumbline reads and measures the changing online advertising environment through various methods. Media Side Reporting (Provided by the Media Company), Client Website Server Analysis, Ad Tracking, Landing Page Tracking, Conversion Tracking, and when necessary through third party ad serving.

Third Party Ad serving allows for independent delivery of online advertising creative. There are many reasons ad servers are used. The following outlines the primary purposes for third party ad serving in most cases:

• Independent ad delivery for banner, skyscraper, floating, and rich media (video, flash, etc) ads. Creating the ability for the reuse of broadcast and radio commercials.
• A single reporting source for all online campaign metrics including ad, ad placement, click throughs and impressions.
• Impression measurement and delivery for each ad in each position.
• Flexibility- Any time you wish to change an ad (for optimization reasons, new message, etc) you can do so quickly. This flexibility will insure ad / messages are always up to date though the ad serving system.
• Ease of use- You can begin to display ads promoting areas of importance on your site encouraging users to take action on what you WANT them to take action on - and measure the results. This will increase the desired result on promoted areas. No modifications are necessary on your site to allow for this. You will be sent an ad tag to insert into the code of the page. That’s it.
• Increased Profitability. Through the reports provided by the ad server combined with server-side data we can provide optimization steps that will help to decrease cost per acquisition, increase overall traffic / branding and get the most out of every impression. 

Get pointed in the right direction. Contact the Rumbline Crew today.