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This is the first campaign email. Because these are prospect names that were generated though our list universe, we have a greater ability to deliver to these names because we are “known” to the email recipient, much like your success rates on your in-house lists. By doing this we insure that the highest number of newly generated email addresses see your offer and receive your call to action.
When a user intentionally takes action on one of your offers, they move themselves into your “known” universe, creating an easily 'delivered to' address for your system.
Please note: This is a function of “known sender” or “unknown sender”. By following this process we can add in a second layer of acceptance beyond the opt-in click and take on the responsibility of sending to new addresses on your behalf. This mitigates your exposure while still having the ability to send freely to these new lists of prospects. All clicks from these emails are measured/recorded and directed to your specified landing page.
Additionally, we can discover if any appended emails fail, prior to delivering them to you, which will increase your appended list delivery rates on your email send system and create a short list of individuals who have already taken action on your offer. This step may ultimately reduce the over all number of delivered appended addresses, yet those delivered will be of the highest quality.
Prospect Email Creative Offer Recommendation
We recommend that a first campaign email contain a strong call to action click though with a request for limited key information such as Email, or Name and Email, or Email and Zip as acquisition information minimums.
Get pointed in the right direction. Contact the Rumbline Crew today.
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