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Campaign Reporting is like a Chart Plotter or GPS. Without these essential gizmos, much would be left to interpretation. On the sea this is called dead reckoning. Imagine being at sea, no land, and you are relying on general directions, compass bearings, general speed estimates, and wind direction to figure out exactly where you are. After you’ve taken it all into account, an error of a single degree can mean you’ll miss your landfall (goal) by 300+ miles. This is why we have chart plotters and GPS now. We no longer leave things open for interpretation when we drive somewhere new, so we certainly won’t ‘wing it’ when we go to sea.
Rumbline’s campaign reporting shows you clearly where you began, where you’re headed, and how changes have affected your path to the goal. Every element of the campaign—Online Media, PPC, Email, Social Media, Landing pages, traditional media measurements, etc— is measured, analyzed, and reported on. We measure these by balancing them against the goal (what happens on the client site as a result), and regularly report the results to our clients and their agencies.
These campaign reports give you the insight you need to take the helm of your online campaigns, and steer them with authority, knowing clearly where you have been, where you are going, and why your steering the way you are. You can always be sure of your path and go farther with the same or less than you may have expected.
Below are the most common types of Rumbline’s Campaign Reporting.
Get pointed in the right direction. Contact the Rumbline Crew today. |
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