Rumbline’s reporting will vary depending on the campaign item/type. Every reporting item contains the full data detail and an executive summary for easy reference. In addition, recommendations for optimization and alerts (could be recommended by next report) will be provided.
Analysis - Page analysis begins with client specified pages / sections and approved reporting keywords.
Reporting - All findings from the analysis will be formatted by the Rumbline Crew into an executive summary and supporting data sheets.
Reports – As mentioned above, analysis reporting will be provided in both executive summary format and in datasheet format.
Executive Summary will contain all datasheet information relevant to the client stated goals including areas of success and opportunity. Detail will be given on the opportunity and the appropriate next steps. This process is the Optimization Step.
Datasheets are the full data supporting the executive summary in full detail. These are very useful to in-house experts and are vital to understanding optimization recommendations.
All reporting and analysis information will be tied into the original keyword ranking benchmark report.
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