Third Party Ad serving allows for independent delivery of online advertising creative. There are many reasons ad servers are used. The following outlines the primary purposes for third party ad serving in most cases:

• Independent ad delivery for banner, skyscraper, floating, and rich media (video, flash, etc) ads. Creating the ability for the reuse of broadcast and radio commercials.
• A single reporting source for all online campaign metrics including ad, ad placement, click throughs and impressions.
• Impression measurement and delivery for each ad in each position.
• Flexibility- Any time you wish to change an ad (for optimization reasons, new message, etc) you can do so quickly. This flexibility will insure ad / messages are always up to date though the ad serving system.
• Ease of use- You can begin to display ads promoting areas of importance on your site encouraging users to take action on what you WANT them to take action on - and measure the results. This will increase the desired result on promoted areas. No modifications are necessary on your site to allow for this. You will be sent an ad tag to insert into the code of the page. That’s it.
• Increased Profitability. Through the reports provided by the ad server combined with server-side data we can provide optimization steps that will help to decrease cost per acquisition, increase overall traffic / branding and get the most out of every impression. 

Get pointed in the right direction. Contact the Rumbline Crew today.